Thursday, September 25, 2008
This field sits on one corner of a very busy intersection in our tiny little town. On busy days I pass by it several times a day, as do most of my neighbors.
So I wondered, way back in June, what would happen to the billboards that sit right behind this field. They are very effective nine months out of the year. We all spend many minutes, that feel like hours, waiting for that light to change, memorizing the latest ads on the big boards.
But then the farmer came with his tractor. He turned over the soil. He planted some seeds. And the corn started to grow.
Through a wet summer the crop took off and the billboard slowly disappeared. For awhile we could still see 2/3 of it. Then just half. Recently it has almost entirely evaporated from view.
So I am left to wonder....are the advertising rates on these billboards pro-rated? Does the price go down as the corn grows up? Does the bill totally disappear when the billboard does?
Lucky for the advertisers, most of us had committed their messages to memory way back in the early summer. There is not much to look at while sitting at that light.
I count it as a kind of autumn blessing, that our view went from commercial advertising to peaceful farm corn.
I plan to enjoy it for now. Because some day very soon, farmer will be back with his tractor and his harvesting equipment, and the advertisers will pay full price again.